Website Advertising
Read below to learn more about our partnership with EDGEclick Advertising and learn how it can help you!
The EDGEclick network offers a unique advertising opportunity to a number of different industries. Since the EDGEclick network is limited to the official websites of Pennsylvania School Districts, we can make a reasonable judgment of the network’s reach. The majority of visitors to these sites are the parents of school-aged children, which places them, generally, in the 25-50 age demographic; the prime of their spending years.
Parents of school-aged children are purchasing, furnishing, and improving homes, planning retirements and college funds, purchasing and maintaining vehicles, purchasing large appliances, utilizing child care, choosing appropriate medical care, and endless other important buying decisions which will drive up any advertising campaign’s ROI.
With the competitive pricing we offer, the EDGEclick Network would be a welcome addition to your advertising budget, with a measurable ROI and the ability to tailor a campaign to your exact geographical needs.
Pricing and Placement:
Participating district websites will welcome full color, industry-standard sized ads required to appear within the top 1,000 pixels of each page in which they are coded to appear. By these simple requirements, paying advertisers are ensuring a visual impression at industry size comparable to other online media purchases. Districts have the ability to monetize as much or as little of their entire website as they choose. The more pages carrying ad-placing code, the more impression opportunity a paying advertiser will receive. Districts are only required to support one advertisement and only optimize their homepage, but many districts are taking advantage of styling larger amounts of their page to support graphic advertising.
Advertisement Sizes:
Internet Advertising Bureau standard sizes for the three advertisements supported in our EDGEclick network include a 300 x 250-pixel box advertisement, a 728 x 90-pixel leaderboard advertisement, and a 160 x 600-pixel skyscraper advertisement. Each advertisement takes up a similar amount of surface area.
Pricing:
Campaigns are available to fit any advertising budget, priced on a cost per one thousand impressions (CPM) basis, with deep discounts available for long-term commitments. CPM rates vary with market conditions and number of school districts targeted.